Episode 9

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Published on:

28th Apr 2024

Revolutionizing Wellness: MirafIora's Journey in the CBD Market Online Market

Welcome to another episode of the Business Growth Podcast with your host, Jenni White! In today's exciting episode, Jenni sits down with Zach Glassman, the CEO of Miraflora, a cutting-edge CBD e-commerce brand that's making waves in the wellness industry.

Join the conversation as Zach shares the incredible journey of taking the reins at Miraflora in late 2020 and steering the brand to its current success. Dive into the complexities of navigating regulatory challenges and building a brand that stands out in the crowded CBD market.

Discover the unique selling proposition that sets Miraflora apart – single-source hemp. Zach emphasizes the importance of transparency and traceability in their products, highlighting the farm's rich history dating back to the 1850s. Miraflora's commitment to quality, with no pesticides used on the farm, brings a new level of trust to the CBD industry.

Explore Miraflora's diverse product range, including a line of CBD sparkling beverages, which Zach believes adds an innovative twist to the market. The conversation touches on the cultural shift towards wellness and how Miraflora's products are positioned to meet the evolving needs of consumers. Check out their full line of products here: https://miraflora.co/

Zach shares insights into the challenges of finding the right distribution channels for CBD products, from liquor stores to health food stores and beyond. The discussion also delves into the educational component of introducing CBD to consumers and the gradual shift in perception as people discover its potential benefits.

The episode unfolds with a fascinating exploration of the intersections between CBD and the social aspects of alcohol consumption. Zach shares how Miraflora's CBD beverages offer a healthier alternative, aiming to reshape the way people unwind and celebrate.

As the conversation flows, the duo touches on Miraflora's participation in events, sponsorship of races, and engagement with the local community. Zach's vision for Miraflora extends beyond e-commerce, with wholesale distribution and potential expansion into new markets on the horizon.

Tune in to this enlightening episode packed with valuable insights into the world of CBD, entrepreneurship, and the dynamic landscape of wellness. Whether you're a seasoned entrepreneur or someone curious about the CBD market, Zach Glassman's journey with Miraflora offers a wealth of knowledge and inspiration. Don't miss out on this engaging discussion on revolutionizing wellness in the modern age! Follow Zach on LinkedIn: https://www.linkedin.com/in/zachary-glassmith-7388095b/

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About the Podcast

The Business Growth Show
Highlighting how businesses are growing in 2023
In an ever-evolving marketplace, staying ahead of the curve is a journey shared by thriving enterprises. "The Business Growth Show" is a riveting podcast that delves into the heart of this journey in the year 2023. Each episode unveils the innovative strategies, cutting-edge technologies, and dynamic leadership propelling businesses to new heights. Whether it's a local startup scaling globally or a seasoned corporation breaking new grounds, our discussions shine a light on the driving forces behind their growth. Get inspired by captivating success stories, learn from the challenges overcome, and take away invaluable insights to foster growth in your own venture. Join us in exploring the vibrant tapestry of business growth in 2023, and equip yourself with the knowledge to navigate the road to success.

About your host

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Jenni White

Who is Jenni White? Entrepreneur, business owner, dog lover, wine lover, and CEO of Polaris Marketing & Consulting, one of LA's best marketing agencies! I love connecting with new people, sharing stories and experiences with movers & shakers from multiple industries. I like to make it fun and dig in where we can to provide value to our listeners. Thanks for checking this out!